Fortix AI — AI CCTV Video Intelligence (UK)

Give your farm and estate cameras a brain that tells people and vehicles apart from foxes, sheep and swaying hedgerows — fewer false alarms, faster intrusion alerts, live the same day.

Fortix AI is the analytics layer that lets a RuralCam camera actually understand what it is looking at instead of triggering on every gust of wind or passing rabbit. Your cameras connect back to either the Fortix AI Cloud — hosted securely on our AWS servers — or a small on-site AI Edge box, and run trained detection models around the clock: classifying people, vehicles, animals (including dogs and livestock), watching multiple zones and field boundaries, reading number plates (ANPR) and spotting fire and smoke. The instant a person crosses a perimeter or an unfamiliar vehicle rolls into a yard, you get a timestamped clip pushed to the mobile app, not a 3am notification because a barn owl flew past the lens. Because we are Fortix's UK delivery partner, the analytics, the cameras, the connectivity and the rural engineering all arrive as one package — connect it, and it works the same working day.

Key features

• Tells Threats From Wildlife. Trained to separate a trespasser from a deer, a stray dog or a flock crossing a field. The single biggest win for rural sites: alerts you can trust instead of a nightly torrent of false triggers.
• People, Vehicle & Animal Classes. Every detection is labelled — person, car, van, quad, tractor, livestock or unknown. You decide which classes raise an alert at which gateway, paddock or yard, and when.
• Intrusion Lines Across Fields. Draw a tripwire along a hedge line, a gateway or a track and the model fires the moment a person or vehicle crosses it — perimeter coverage over open land that motion-trigger cameras simply cannot deliver.
• Cuts Weather False Alarms. Rain, fog, headlight glare, moving branches and shifting shadows are the bane of countryside CCTV. Fortix's models filter the environment out and react to the thing that actually moved with intent.
• Vehicle & Plate Capture. Logs vehicles arriving and leaving with number-plate, make, model and colour where the view allows — ready-made evidence for rural-crime reports and machinery-theft investigations.
• Fire & Smoke Spotting. Visual flame and smoke detection that flags barn, stubble or fuel-store fires early, out in open ground where conventional heat or smoke sensors are useless.
• Cloud Or On-Site AI Edge Box. Connect your cameras to the Fortix AI Cloud — hosted securely on our AWS servers — or to a local AI Edge box for on-site, low-bandwidth inference. Pick whichever suits your connectivity and data-residency preferences.
• Multi-Zone Detection. Set several detection zones on a single camera — a yard, a gateway and a paddock — each with its own rules and alert classes, instead of one blanket motion area that fires on everything.
• Live In The Mobile App. Watch live feeds with the AI overlay, get push alerts and pull timestamped evidence clips from the iOS and Android mobile app — wherever you are, not tied to a desk.
• Working The Same Day. Cloud or edge, it arrives pre-configured for your cameras. Connect it, link the app and your detection rules are live in hours — no rip-out, no new recorder, no specialist install.
• Light On Data. With the edge box, inference happens locally so only short evidence clips and alert data travel over your 4G/5G link — encrypted, GDPR-aligned, and gentle on a rural data plan.

Why trained detection beats motion-trigger CCTV on rural land

Standard CCTV and most camera-vendor AI is built around motion — something moves, the camera records, and somebody scrolls through clips the next morning. On a farm or estate that model falls apart almost immediately, because the countryside is in constant motion: deer and foxes at night, livestock during the day, branches in the wind, rain and fog drifting across the lens. A motion-trigger camera treats all of it as an event, so the alerts pile up until nobody bothers reading them. Fortix AI is built to understand the scene instead, classifying people, vehicles and animals so an alert means a human or an unfamiliar vehicle, not the weather or the wildlife.

The second thing that matters out here is where the processing happens — and Fortix lets you choose. The Fortix AI Cloud, hosted securely on our AWS servers, is the simplest option where you have decent connectivity: nothing to install beyond the cameras, managed and updated for you, with everything in the mobile app. Where you are on a solar-powered tower at the far edge of a 4G signal, or you want footage to stay on your own network, the on-site AI Edge box runs the detection locally and only sends structured alerts and short evidence clips upstream. That is precisely why a full analytics stack can run on an off-grid rural camera without draining the data plan or the battery — and either way you get the same trained models and the same app.

Frequently asked questions

Will it stop my cameras alerting on foxes, sheep and bad weather?

That is exactly what it is for. Fortix AI classifies what moves before it alerts, so wildlife, livestock, pets, rain, fog and swaying branches are recognised and filtered out. You set which classes — typically people and unfamiliar vehicles — actually raise an alert, which means a rural site goes from dozens of nuisance triggers a night to a handful of notifications that genuinely warrant a look.

Do I need new cameras, or does it work with my RuralCam kit?

It works with your existing RuralCam cameras and most other IP, RTSP, cloud or FTP cameras. You add a Fortix AI edge box, point your cameras at it, and the analytics run on top — no camera swap and no new recorder required.

Can it watch a field boundary, not just a single doorway?

Yes. You can draw intrusion lines and zones across gateways, hedge lines, tracks and open paddocks. The model fires when a person or vehicle crosses the line, giving you perimeter-style coverage over land that is far too large and open for simple motion-trigger CCTV to handle.

Who is Fortix AI?

Fortix AI is our specialist video-analytics partner. They build the detection platform — the edge box, the trained model library, the cloud dashboard and the custom-training pipeline. RuralCam supplies the solar-powered 4G/5G cameras, the connectivity, the installation on farms and estates, and the UK support, all sold and backed as one combined solution.

Which detections come built in?

Out of the box you get people, vehicle and animal classification, intrusion-line and zone monitoring, vehicle and number-plate capture, plus fire and smoke detection. Further models cover fly-tipping, occupancy and counting, and other rural-crime patterns, and bespoke classes can be trained for site-specific needs — particular machinery, gate types or problem behaviours unique to your land.

Will it run on an off-grid solar camera on 4G?

Yes, and that is one of its main strengths. The edge box processes the video on-site, so the camera does not have to stream raw footage continuously over the mobile network. Only short evidence clips and alert data are sent, which keeps a solar-powered, 4G/5G off-grid site well within a sensible data allowance.

What does the dashboard show me?

Everything is in the iOS and Android mobile app (and a browser dashboard): live feeds with the AI overlay marking detections as they happen, push notifications for the alerts you care about, health monitoring across all your cameras, and automatic incident reports with a timestamped clip attached to each event — ready to forward to police or insurers.

Is it GDPR-compliant, and what does it cost?

Yes — it is secure by design, with end-to-end encryption and GDPR-aligned infrastructure. You choose where footage lives: the Fortix AI Cloud is hosted securely on our AWS servers, or the on-site AI Edge box keeps inference and footage on your own network with only alerts and short clips leaving site. Pricing is quoted per deployment, scoped to your camera and site count and the detection models you choose, with trade and framework rates available through our UK team. A small pilot can usually be running within a working day for evaluation.